How to get free PR for your business using Twitter

How to get free PR for your business using Twitter

PR agencies can be an expensive thing and therefore often out of the budget for most startups. With retainers starting from hundreds of £s you’ll likely be looking for alternatives to help you in the meantime.

The good news is that although cheaper, or free, they can still be very effective; the only thing you’ll need to spend is a little time.

This tip right here is actually the sorts of things that some PR agencies will be doing anyway.

 

#journorequest on Twitter

This is how I got this quote into Forbes.  

This is by far one of my most successful tips for getting quality & free PR for your business. Twitter is an incredible business development tool and often undervalued in my opinion. This is great news for you as the less travelled the path is, the more chance you have of standing out.

The ‘#journorequest’ hashtag is searchable in the standard search bar on Twitter but you can use the advanced search if you prefer. If you don’t know what this is or even that it existed then hang tight and I’ll write a post on this soon too.

When searching through the #journorequest tweets you’ll see a lot of random stories but every now and then there will be one or two related to [your] business. For this reason, it’s worth making 2 minutes in your calendar to check it daily or every other day to make sure you’ve not missed any.

It’s helpful to make a list of all the relevant journos you find so that you can get right to the relevant content later on. I have a private list (to save them being repeatedly added by the same people all the time).

Once you’ve found a relevant Tweet, it’s a good idea to approach the person directly, answering their post.

 

See this example:

 

Here I’ve answered the question straight away but ended it with a call-to-action which has resulted in a conversation with Alison who writes for multiple titles, including Forbes.

At this point I had no idea where the article would go but there was a chance it would end up somewhere pretty great so I gave it a go.

And that’s it! It’s that easy – free PR. Yes it can take a few goes, a well built personal brand, strong follower:following ratio can make all the difference but it’s simple when you put a little work into it.

Just one week later, I was able to tick a bucket list item off as I was quoted in Forbes, here. I was actually short-changed as the whole paragraph before my quote was what I also sent in my original email, but hey, I shouldn’t complain! 😉

Using #journorequest can also get you some free content written from those happy to get their stories or writing out there. Simply tweet using the hashtag and state the topic you’re looking to cover and see what comes of it. Experiment!

Finally, it’s worth mentioning that you should avoid responding to (but laugh periodically at) the @_journorequest account, which is a parody account and pokes fun at the often obscure requests that get put out there.

This is just one form of free PR that can really help to get your business going without a budget.

Free PR

I’ll have many more tips like this to give out.

Let me know if you’d like to see more by commenting below!

2 comments
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