Sometimes I see people working hard in an overcrowded industry and think they deserve a chance. I also wonder how I might act if I were in their position.
I’m very proud (*not big-headed*) about the fact that in every job interview I’ve ever had, I’ve been offered a role. Often seeking out employment from companies that weren’t even advertising job opportunities.
The truth is, that turning your life to entrepreneurship allows you to witness the fickle way of the world, and that the structure you once thought was bound by some unwritten law, doesn’t actually exist. People fake it to make it, wing it, and barter every day to get where they want to be. So here is the continuation of my series of posts to explain what I would do, had I wanted to be something other than what I am now.
Starting with this…
MUAs are everywhere. Anyone that attended college in the UK will likely tell you that. The crowd of uniform-clad girls hanging around in a group, intimidating to most others in a particular part of the campus was a common sight for me.
Seeing many people do the same thing, it makes you wonder how they’d make it ahead of their competition.
Tip #1: Build a portfolio
Make up, is just like any other creative industry in this respect – you can tell people what you do until you’re blue in the face but they’ll need to see examples of your work before putting any faith in you and becoming an ambassador of your work.
Building a portfolio should be easy. Practice on friends and family and take photos, film, record your processes and results. Doing this, you’ll quickly build up a chunk of visuals of your work to show people, add to a website (which we’ll get to later) and generally act as a way to show your work off. As it is said, ‘a picture is worth a thousand words’.
Tip #2: Get on social media
Get on there, stay on there, and do it well.
There are so many people that will set up accounts and not update properly, consistently, with the great content people want to see. This actually has a positive effect for you. Whilst people may be rather reluctant to like your page instantly because of the fact they’ve experienced these ‘zombie pages’ (inactive social accounts) before, they’ll soon see that your regular updates, fantastic imagery and constant engagement is something they’d like to be a part of.
Social media is a fantastic tool for selling if you’re looking to go self employed or run a make up artistry business, but it’s also a great way to show off your skills to potential employers and and help them find you in the first place.
There are lots of books and blogs for tips to read up on to help boost your social strategy, but if you’d like any help at all then do give me an email and I’ll be more than happy to help.
Tip #3: Market yourself!
A lot of people set up a business forget to market themselves. Most people forget that if you don’t run a business, you should still market yourself.
In a world of around 7 billion people, it can be hard to stand out. So get your personal branding started.
Building a simple website can be easy now, on a budget. There are lots of website builders available to help you do just that. This one at Midas:Personal focuses on delivering something for people who are trying to strengthen their personal brand in their career or in self employment. M:P will also help you build a personal logo and refine your personal branding as much as you wish. Contact me for more info.
Business cards don’t have to be expensive at all. However, my top tip – don’t go too cheap! I can’t tell you the amount of times someone has handed me a V*staprint card for me to put it in my pocket and then into the bin shortly after. This isn’t me being pretentious about cards, it’s me assuming that if you paid £4 for your business cards, you don’t really care what first impression you make, and will apply the same thought to the rest of your business/personality.
A bit of quality goes a long way! With a few simple, we’ll made ways to present yourself to potential contacts, at interviews, etc, you’ll find your success rate increase hugely.
Tip 4: Network
I presume you’re frequenting conventions? Blagging your way into movie premiers, schmoozing with the cast of the local stage show, going to wedding fairs? No? Why not?!
These are the places you’ll meet potential clients, production people, people in the industry you’re working your way into. Surrounding yourself with them, making a name for yourself, will get you noticed. That will get you progress.
Tip #5: Work tirelessly hard
It can be tough, getting where you want to be, but nothing worth having was ever easy to achieve. The feeling when you get there will be amazing. Whether it’s working as an assistant for a stage show, doing make up for brides on their wedding day, or flying out to Hollywood to make your favourite star look fantastic for her next film role or red carpet.
Whatever you do – keep going, and go against the grain at all opportunities. If everyone is going in a certain direction, this will be packed and there will be opportunity left behind. Think of it like a moving queue – if everyone moves to the counter that just became empty, then that one will now be full. Try to think ahead and make sure you’re at the front of the queue, or better yet, in your own line altogether.
The more of these tips you do, the more chance you’ll have. At each stage a number of your competition – your peers – will drop off through lack of effort and thinking it might not happen. This makes your potential for success even higher! So remember to keep pushing, every day you work harder than everyone else, is a step closer to your goal of being a Make Up Artist.