Q1: The Maserati100 & beyond

By March 14, 2016Business, General updates, YENA

It’s been a crazy month first quarter and it’s not even over yet; from leaving a solid role, to take on a high risk one and being named in the Maserati100. In past years I may still have been ‘just getting stuck in’ to the year and starting to see some wins but as time has gone on I seem to have gotten impatient with my own self and just gone and made things happen (not all by myself I must add).

Since the start of the year I have done the following:

  • Left the company I was a partner at
  • Taken on a company with no revenue, full-time
  • Been more excited about this than anything before
  • Been named on the Maserati100 list for the work done at that company over the past 2 years (while only running it part time!)
  • Met some of my entrepreneurial idols including Jamal Edwards
  • Mentored and met some incredible businesses
  • Started thinking a lot more personally
  • I could probably add more here…

Ash Phillips & Mike Jackson Maserati100This year, like any year, already seems to be going too fast but with a list of achievements like this to already look back on, I’m excited for what the other 9.5 months are going to bring.

Leaving Gumption was a tough choice – a solid business with great people and a strong future ahead. Many would have considered me crazy to leave such a fortunate position as this but I have to run with my gut feeling. I’ve gone against it in the past and regretted it. These moments are among the only things I regret as I know I had the power to capitalise but didn’t. All my fault, no excuses.

So this time it’s about making the most of that opportunity. Taking on YENA, a brand that is starting to get international recognition, to build up a support network of young entrepreneurial peers to help create one of the most innovative, confident and successful generations there has ever been. It’s a big vision but someone has to do it and you have to start somewhere, so why not us and right here, right now?

“The day I decided to take YENA on full-time was liberating and scary at the same time but made all the more positive when I received an email in my inbox telling me I had been named on the esteemed Maserati100 list.”

Maserati100The day I decided to take YENA on full-time was liberating and scary at the same time but made all the more positive when I received an email in my inbox telling me I had been named on the esteemed Maserati100 list. The Maserati100 is a list that celebrates 100 of the most influential people developing the next generation of entrepreneurs through mentoring, investment or other similar activities. I had been named in the ‘Ascending’ category, putting me among the group I am aiming to help as a leader in the space. Others in this list included one of my long-time ‘mental competitors’, Jamal Edwards.

Ash Phillips & Jamal Edwards Maserati100A ‘mental competitor’ for me is someone I keep tabs on and use as inspiration and motivation to drive myself and my business forward at all times. What Jamal has achieved with SBTV is incredible after truly disrupting a marketplace and growing a deservedly large following. He now has the influence to make big things happen and that’s exactly what I’m aiming to achieve over the next year or two.

It’s things like this, that get me thinking about my personal aims and goals. People I’ve been fortunate enough to work with over the past few months including Matt Connolly of Tallt Ventures, Mike Wilsher at Executive Foundation, Aimee Shortman at Greg Latchams and Peter Rolliston of Action Coach often ask me what my personal goals are, a question I’ve undervalued for so long.

I never realised how powerful it was to have your personal goals decided and aligned with your business or career, naive as it may seem. These goals can be anything from tangible, physical things to profound and emotional aims. For me at this point, without boring you too much about cars, boats, suits and watches (the physical stuff), I know that I want to be on the Forbes 30 under 30 list. That gives me 3.5 years to make it happen and I’m comfortable with that time scale and the acceleration of growth. I think it’s possible and that makes it a goal, not a dream.

Now I’m figuring out what my day-to-day currently looks like with leading YENA as the face of the organisation and it’s been exciting working on a business that has a lot to offer and many directions it could go in. I’m always incredibly grateful for the support we’ve got from our community and those who believe in our mission. It’s almost an unfair advantage that we’re able to attract so much support because of it and this had lead to potentially game changing meetings this month.

In the short-term we’ll roll-out paid memberships, workshops, sounding boards and a better on-line experience in order to turn YENA into a real business and generate the revenue we’ll need to cater to the demand we have (which is coming from as far as India, Africa and the US already).

It’s a hugely exciting time and I’ll try to keep you all updated over the coming months!

——

Ash

 

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